Wow Lau! BiG Saving Buy Online At Half Price!


Wow Lau! BiG Saving Buy Online At Half Price!


Fans of Taobao Marketplace have saved money by buying homefurn from the Ezbuy





Customer Who Buy Online

Like many new home owners, public relations account director Goh He Lin and bank analyst William Toh wanted to decorate their four-room Housing Board flat in Kim Tian Road in style, but without breaking the bank.


In particular, they wanted statement lights such as exposed lightbulbs, which they hung in a cluster, creating a chandelier-like installation; and a sleek, black dome light with detailed carving on the inside of its shell.


Buying these fixtures at local stores here would have set them back by a few thousand dollars.


Then a contractor told them to have a look at a shopping website called Taobao Marketplace, where most local suppliers were shopping too.


The couple had used the site to buy accessories for their wedding photo shoot, but did not think of using it for homeware.


It turned out that the domed ceiling lamp they had wanted cost $100, including shipping. A similar one would cost $700 in a shop here.


The couple saved about $2,800 by buying their four ceiling lamps and two bedside lights from Taobao, leaving them more money out of their $40,000 renovation budget to spend on other items.


Even Mr Toh, 31, who bought the lighting fixtures from the website, expected some “scratches or broken lightbulbs”.

To his pleasant surprise, the lights came in perfect condition.


He says: “As with any shopping done online, you never know what you’re going to get when your items are delivered. If you’re up for the risk, go for it.”


Most buyers here are resigned to a certain degree of risk when they shop online for goods they have never seen or touched, or accept that some flaws are part of the cheap deal.


For budget-conscious shoppers

Taobao is a godsend. It is one of China’s largest e-commerce platforms, with more than 800 million product listings and over 500 million registered users.


Called the Chinese version of eBay, it has long been a popular go-to website for those looking for clothes, bags and small tech accessories such as cellphone covers.


But home owners here are also now buying big-ticket items from it, such as chairs, tables and beds as well as home accessories such as pillows and automated floor cleaners.


The problem is, goods from Taobao bear the “Made in China” stigma: cheap but lacking in quality control.

Customer Who Buy Online

customer who shop online


Mr Christopher Tan, 34, owner of creative design consultancy company Chris Jaren Design and an avid Taobao fan, says he checks past reviews of the item, the seller offering it and how many items have been sold.


Launched by Chinese e-commerce company Alibaba Group in 2003, Taobao is a consumer-to- consumer site in Chinese.


It is the ninth most visited website on the Internet, with visitors mainly from China, the United States, South Korea, Hong Kong and Taiwan, according to Alexa Internet, a website that provides online traffic statistics.


Often associated with Taobao is, a business-to- consumer website also under Alibaba, which features a large number of international and Chinese brands and retailers. Items on Tmall can be found through the Taobao search engine, but prices can be slightly higher.



For example, a hand-held, lightweight bladeless fan costs US$23.21 (S$31.85) on Aliexpress. A similar- size fan costs 59 yuan (S$13) on Taobao and 68 yuan on Tmall.


Through the years, Taobao has garnered many local fans. The Financial Times reported that 280,000 users from Singapore alone registered on the site in 2012.


While there are other online megamalls such as eBay and, Taobao edges out the competition as its wares are often cheaper, as seen in the case of home furnishings.


Cost is kept low as many of the products sold on Taobao come from the manufacturers themselves, who can skip the middleman and sell directly to the consumers, says Assistant Professor of marketing Hannah Chang, 34, at Singapore Management University.


“Also, the price of renting retail space has increased over the last few years in Singapore. Since Taobao sellers have no store, this cost savings can be passed on to the consumer,” she adds.



Products from Taobao can be shipped to buyers outside of China via parcel forwarders. Previously, shoppers had to engage Taobao agents to help with their purchases.


Agents like ezbuy, who have Singapore offices, are still a popular option, as Taobao can be tricky for newbies. They offer services such as translation, helping buyers return unsatisfactory or incorrect items and consolidating multiple orders.


They say the amount of furniture bought by shoppers here every year is increasing.


For example, one in two order now includes “bigger” items such as furniture, mirrors, vases and artworks, instead of only small accessories and fashion items.



“Singaporeans are more adventurous now, especially when they read reviews and see the actual products their friends bought off Taobao.


“Now, shoppers are willing to do away with having no warranty and additional quality checks which increase costs, as they can save so much.”

Customer Who Buy Online

Ms Joanne Chan, 39, who runs a translation company, started businesses off the website’s popularity. She started Taobao4u, a personalised shopping service which helps those who cannot read Chinese.


She was inspired to do so after saving $20,000 buying a range of items for her four-room HDB flat in Tampines, which included lights for the apartment, a stationary bicycle, a sink, a rain shower set, roller blinds and four bar stools. She is married to wealth manager Stephen Couch, 50. They have no children.


While shoppers can easily get carried away with filling up their virtual carts, seasoned shoppers advise caution.


Customer Who Buy Online

Teacher Cynthia Lim, 26, who started buying small items such as clothes and baking tools, says the products can be “a hit or a miss”.


So, only after extensive research on product reviews and seller reviews did she buy a dining set, which included a 1.8m-long table for eight, for $800.

 Customer Who Buy Online

Ms Lim, who is married to a 29-year-old customer service manager and lives in a three-room HDB flat in Tampines, says: “Furniture pieces are big items which take up space. So even if you save a lot on Taobao, but it’s not what you want or doesn’t fit your home when it arrives, you will lose money.


“Before you buy furniture, go to shops here, compare prices and look at online reviews. Also, look at how popular an item is on a seller’s page.


“Taobao can save you a lot of money – you just need to do your homework.”



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source^ The Straits Times on July 25, 2015. 







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